The unparalleled success of Power BI

97% of fortune 500 companies use Power BI.

How did that happen? 

Let's talk about the reality on the ground, from the perspective of business owners and technical practitioners who are using business intelligence tools.

Here are the top five reasons for why Power BI is the most popular BI tool:

𝟭. 𝗖𝗼𝗻𝘃𝗲𝗻𝗶𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗼𝗳 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁 𝗢𝗳𝗳𝗶𝗰𝗲 𝗦𝘂𝗶𝘁𝗲

Business and data teams cannot dispense with MS Office Suite—Excel, PowerPoint, Word, and sister tools have become corporate staples. The look and feel, the bells and whistles, the aid and support of these applications is so familiar that the option to use a BI tool from the same MS family is compelling.

𝟮. 𝗕𝗿𝗲𝗮𝗱𝘁𝗵 𝗼𝗳 𝗱𝗮𝘁𝗮 𝘀𝗼𝘂𝗿𝗰𝗲𝘀

The aim of BI is to bring the organization's data together. Therefore, the more data sources from which a BI tool can pull, the better. With the ability to pull data from over 70 sources—such as MS products, Google Analytics, Salesforce, images, or even websites—Power BI is very versatile. 

𝟯. 𝗔𝗳𝗳𝗼𝗿𝗱𝗮𝗯𝗶𝗹𝗶𝘁𝘆

The closest competitor, Tableau, is significantly more expensive. Almost all Power BI features are free for individuals, and enterprise plans are reasonably priced. Being part of MS Office Suite also confers cost-benefits that are absent elsewhere. 

𝟰. 𝙋𝙤𝙬𝙚𝙧-𝗳𝘂𝗹 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 𝗳𝗼𝗿 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲

Data visualization and reporting used to be restricted to those few versed in a programming language or a specialist BI tool. Not any more. Power BI has reduced the educational barriers to BI, enabling a wider user base to achieve amazing feats in data cleaning, modelling, visualization, and reporting with ease. 

𝟱. 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮𝘁𝗶𝗰 𝗳𝗹𝗲𝘅𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗔𝗜

Although implementing basic BI capabilities is effortless with Power BI, the platform allows advanced users virtually endless sophistication. From highly custom designs and visuals, to programmatic problem-solving with DAX, to instant solutions with AI—Power BI fulfills all the BI needs of a typical organization. 

So, for those asking themselves, "𝘸𝘩𝘪𝘤𝘩 𝘉𝘐 𝘵𝘰𝘰𝘭 𝘴𝘩𝘰𝘶𝘭𝘥 𝘐 𝘭𝘦𝘢𝘳𝘯 𝘧𝘪𝘳𝘴𝘵?", the safe answer is Power BI, if for no other reason than its overwhelming popularity. 

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